Social Media Tips for Success

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9 Steps to great business Instagram feeds

Instagram can be a great tool for your business, a unique visual window into your services or products that will help connect you to your customers. However many business accounts tend to have scattered posts, without a unifying strategy. The best business Instagram accounts have a strong and consistent visual identity without being overly promotional. Remember, the focus should be on your customers as well, how they can see themselves through your brand and find the support they need from your products or services.

If the task seems daunting, do not fear. Time and consistency is the key and we have 9 tips to help you build and maintain a successful Instagram feed for your business.  

Tip 1 - Focus on your customers

Put the focus on your customers and what your business can do for them. Use your feed to give tips and ideas to your customers on how they can use your products and services to their benefit and help them discover your business from their own point of view.

Tip 2 - Spread it out

To avoid becoming monotonous or overly promotional, for every post you make about a product or service, make 3 other posts about things that will offer value to your customers and help them with their needs.

Tip 3 - Testimonials have power

What better way to convince potential customers of the value of your products or services than showing them your already satisfied customers? You can do this in various ways -provided you have your customers’ approval. Instagram is mainly visual so it is a great place to post short videos of testimonials, but you can also have photos with text or even visuals with customer quotes with eye-catching typography.

Tip 4 - Consistency is key

With Instagram's algorithm, it’s important to maintain a consistent flow of content to grow your account and make sure that your customers will see your posts and engage with them. A good strategy is to post at least once per day, every weekday.

Tip 5 - Take advantage of video

Video can be so much more powerful than photos and it’s also really versatile. You can make longer videos to use on other platforms, such as YouTube, Facebook, and Twitter. From these videos, you can use smaller segments to repost on Instagram and also use it to drive traffic to your website and other social media.

Tip 6 - Take the lead

With building a strongInstagramm presence, you can become an authority in your industry. Instagram is a great tool to share information, help your customers and become established as a trusted voice in your sector.

Tip 7 - Don’t forget your CTA (Call to Action)

Remember to add CTAs to your posts, either to drive engagement on the posts themselves or to drive traffic to your website or other platforms.

Tip 8 - Be in it for the long run

Don’t succumb to the temptation of using quick fixes and “Instagram hacks”. Building a solid presence and engagement takes time, but it will be so much more rewarding and will add value to your business in the end. Maintaining a consistent profile and providing useful and enjoyable content will make your followers appreciate what you offer.

Tip 9 - Drive traffic to your website  

Instagram is a platform where you share content but your website or store is your main outlet where business happens. Always try to include a mention of the link to your site or store and encourage people to visit and get more information about your products or services.

Bonus! Tip 10 - Always provide value

Ultimately, value is what your customers are looking for and if you maintain a consistent presence and grow your business account on Instagram, this will bring you followers and influence, which can then lead to more sales.  

Time, consistency, and value are the keys to unlocking a fantastic Instagram experience that will reward your business.

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